The point being, if the person seeing that ad doesn't participate on the internet or do but not with comic books on the internet. There is no way for them to know 1)KT didn't write and it was pr, 2) why would they assume pr dept wrote it when KT's name is on the cover and 3) the stereotypical stigma or dogma is pushed, however you wish to deem it.
This ad is the thing that irks Gambit fans, and pushes the divide more strongly between the fans of both characters.