I actually asked CB (Marvel EiC) about the idea of lesser characters getting digital books. I don't really understand why this isn't being used. Books like America Chavez, The Defenders, Spider-Gwen and Black Panther don't really sell enough units to stay float in print, but they all sell more than 5k. Why not just transfer them to 100% digital? I mean do more of a profit sharing, employ lesser-known artists and pay them exclusively via sells of the book. It'd be a great way to vet artists and provide a proving ground for a ideas and titles. If it does well, make it a printed title. But 5k at 3.99 would yield nearly 20K. All they'd be spending is bandwidth or paying for servers which are probably only having to deal with 50MB of data per title. No waste, no print, no paper etc. Almost 100% profit minus what they pay the writer or artist. Gambit was well within the 20Ks while not having any tie-in, variants, worthwhile features or even advertising. That'd be closer to $80K (@20K in sales). And digital download doesn't mean you don't insert ads. They should.